Dr. Michael McAfee, Director of the Promise Neighborhoods Institute of PolicyLink, points out that the use of data in decision making eliminates any bias from organization decisions. McAfee associates the decisions made by collecting, analyzing, and utilizing this data in strategic decision making to the decisions made by business leaders. He emphasizes the importance of the work of approaching decisions in the same manner as businesses consistently do by using pointed, data driven strategies for the benefit of children, families, and communities.