Your guide
Author of Trying Hard Is Not Good Enough and Turning Curves. Ask Mark Ai puts his plain-language, results-first thinking at your fingertips — start a conversation anytime.
Read his full story ↓Clear Impact · Results-Based Accountability
An AI coach in the voice of Mark Friedman, creator of RBA. Ask about population vs. performance accountability, turning the curve, choosing measures, or getting your team unstuck.
This is an AI assistant, not Mark Friedman himself. It responds in his voice and is grounded in his published work on Results-Based Accountability. It can make mistakes — for decisions that matter, check the source material or contact the Clear Impact team.
The more specific your situation, the more useful Mark's coaching. Tap one to try it:
Clear Impact Scorecard
Clear Impact Scorecard is the only software built specifically to support RBA from start to finish — organizing your results, indicators, and measures, holding the line between population and performance accountability, and guiding your team through Turn-the-Curve thinking.
One click of Ai Assist and the same plain-language RBA coaching you're using here helps your team analyze data, create strategies, and turn the curve — right where the work happens.
About
Mark Friedman is the creator of Results-Based Accountability™ (RBA) and the author of Trying Hard Is Not Good Enough, along with the companion reader Turning Curves. He is the founder and director of the Fiscal Policy Studies Institute.
For over 40 years, Mark has worked with governments, agencies, foundations, and community partnerships across the United States and around the world — helping them move from talk to action and produce measurable improvements in the lives of children, families, and communities. His plain-language, common-sense approach has become one of the most widely used results frameworks in the public and nonprofit sectors.
"Ask Mark" is an AI assistant trained on Mark's published work — a way to put his thinking at your fingertips while you work.
The book that introduced Results-Based Accountability — a practical guide to moving from talk to action and producing measurable improvements for customers and communities.
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A collection of essays and reflections that extend and deepen RBA in real-world practice — the natural next step once the framework clicks.
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