August 16, 2021

By: Henry Malone

In the age of information that we currently live in, collecting and analyzing data has never been more important. 

One of the primary ways for doing so is through custom survey software, which allows you to specifically tailor your data-collecting vehicle to your intended target audience to find the answers to the problem you are aiming to address.

Ultimately, businesses, organizations, and government entities are all looking to best address their respective audiences and clientele. One of the best ways to do so is by giving those people a platform to share their thoughts and feelings on programs and services to maintain and further develop that relationship. But, not all surveys are created equal.

It takes a well-designed and streamlined series of questions to not only obtain the insight you’re looking for but also to keep your subject engaged with your survey. Certain questions should only be included if they are relevant to the question you want to answer, and the questions you do decide to include must be concise and simple, considering your respondents won’t be as committed to the survey as you are.

That’s where a custom survey software such as Clear Impact’s Compyle can simplify the process of gathering subject data. Compyle features an easy-to-use interface that allows you full control over all parts of your survey, to ensure that you are sending out exactly the survey that will yield the best response. All of your data can be categorized and aggregated through Compyle’s automated data collection software, minimizing the amount of tedious manual entry required.

Compyle can also boost your total response count by keeping your survey fresh in the minds of your respondents. Compyle helps you send email reminders to increase response rates and maximize data collection.

Once your survey responses are collected to the fullest extent, proper analysis is crucial toward identifying what’s working, and what is not. Aggregating the data and figuring out what it means is one of the strongest ways to inform your decision-making, especially regarding the implementation of services and programs. 

Compyle’s built-in system of data reporting further simplifies the process of data analysis , allowing you to do everything you need within an all-in-one software. Compyle automatically compiles survey data and measures program performance, aggregating program and participant performance data into easy-to-read charts and graphs. 

From there, your response data can be quickly and easily exported and shared with other partners, making sure everyone is on the same page and addressing the issue at hand in the most efficient manner possible. 

The importance of surveys cannot be understated in this technology-based era, and will only become more and more important as analytics-driven decision-making becomes more of the norm. If done correctly, surveys can generate significant insights about target audiences and inform marketing strategies for years to come. But done incorrectly, and you can set yourself down a path that derails and misguides your decision-making and sets you back immensely. 

That’s why utilizing a custom survey software such as Compyle can be the difference-maker  with effectively ensuring your impact is felt across your desired communities.

About the Author:

Henry Malone received his B.A. in journalism from the University of Maryland, College Park in 2021. There, he served as Deputy Editor for the University newspaper, the Testudo Times. As a marketing and journalism intern for Clear Impact, Henry researches, writes, and edits website content and news articles focusing on the nonprofit and public sectors.