1.7 What do we do with people who are cynical and burned out from the last time we tried this?

If you're just starting a new Results-Based Accountability initiative (or any other effort to achieve measurable results), you're probably going to be met with some level of cynicism and apprehension. An important part of breaking through the cynicism is acknowledging and communicating that it may have legitimate causes. Here is how we suggest you address [...]