Dr. Michael McAfee, Director of the Promise Neighborhoods Institute of PolicyLink, discusses how the use of data along with a focus on results gives the work being done in communities a purpose. McAfee iterates that a focus on results can promote community collaboration by providing a goal to motivate community members with and most importantly a quantifiable measure to achieve and ultimately celebrate. To achieve these results data must be at the forefront of any community collaboration initiative as a crucial aspect of success.